Automotive Digital Marketing Acronyms & Abbreviations Defined

A friend of mine recently reached out to me asking if I knew of a website that had a comprehensive list of all the acronyms and abbreviations used in the automotive digital marketing space, as she was unable to find one.

After spending a few minutes doing some Googling, I quickly discovered that there wasn’t a solid resource covering these acronyms that we in the car biz so casually toss about.

Automotive Digital Marketing Acronyms and Abbreviations Defined

So being the good blogger that I am, I decided to take this opportunity to make such a list for my friend and anyone else who ever found themselves wondering what the heck GA or VRP stood for.

So whether you’re an experienced marketer who’s entering the automotive space for the first time or simply new to the car biz in general – here’s the list of automotive digital marketing acronyms you need to know.

Talking Dealership Blogs on Car Biz Today News

If you’ve been following along with me here on MarketPunch for the past couple of years, you know that one of my main passions is blogging in the dealership.

I had the honor to speak about blogging at the 2014 DrivingSales Executive Summit, Canadian Digital Dealer 7 and have dedicated countless hours to creating resources for aspiring bloggers here on MarketPunch.

Once seen as something for the few, it seems the idea of having a genuine blogging presence for your car dealership is gaining more steam as the years go by.

This morning I woke up to a tweet from Joe Gumm of Car Biz Today letting me know that they’d be talking about some recent advice I gave for would-be bloggers in a DrivingSales News article.

Is a Dealership Blog a Worthwhile Endeavor?

DrivingSales News

DrivingSales News recently published an article posing the question if blogging should become an integral part of a dealership’s digital marketing strategy.

I’m honored that I was interviewed for the article and as you might imagine I’m a firm believer in blogging for your dealership. Now truth be told, blogging ain’t easy, but it’s impact is undeniable.

To join the conversation check out the article linked here, and if you’re looking to launch or relaunch your dealership blog, be sure to check out my Ultimate Bloggers Resource Pack – it’s free!

If you missed Episode 1 of Think Bigger, you can check it out here. I was honored to be joined by best selling author and founder of, Danny Dover.

Danny and I had a great conversation on how to lay the foundation for thinking bigger so you can get on the road to achieving your biggest ambitions.

Check the episode out for yourself and be sure to let me know what you think!

9 Tips to Start Thinking Bigger Today

One of the things I’m most excited about heading into 2016 is being the host of a new show on the Autotainment Network called Think Bigger. Produced by Launch Digital Marketing, Think Bigger inspires you to think beyond today and tomorrow to help you achieve your biggest ambitions.

The Think Bigger mindset is a powerful one once you learn to harness it. With this post, I want to share with you 9 tips that will help you start thinking bigger today so you can become a leader in your industry and the best version of yourself possible.

9 Tips to Start Thinking Bigger Today

1. Dare to Dream

Be it a personal or professional ambition, idea or goal – go ahead and dream how achieving it would look and feel and what it would mean to you.

I think we’ve all allowed ourselves to dream about achieving big things. Things like starting a business, traveling the world, developing an app, launching a blog or podcast or even losing weight and getting in shape (think thinner?) .

But often times a dream is where we stop. With the Think Bigger mindset you let your vision guide you as you embark on the journey of a life time.

So go ahead, dream your dream and follow the rest of these steps to get you on the road to making your dream a reality.

If you didn’t get a chance to check out Think Bigger as it streamed live on the Autotainment Network, you can watch it here.

With Episode 0 of Think Bigger, our goal was to give you a taste of what you can expect when we roll out the full show beginning January 12th at 3:30 pm eastern time.

It’s our mission on Think Bigger to help you think beyond today and tomorrow to help you achieve your biggest ambitions.

Click here to subscribe for updates and have each episode delivered right to your inbox if you miss the live stream.

I’m honored to be hosting a workshop at the 2016 Digital Marketing Strategies Conference being held in Napa Valley, CA May 22 – 24, 2016.

During my workshop, How To Take Charge of Your Marketing and (gasp!) Sell More Cars, I’ll discuss the unique challenges associated with marketing a car dealership and how attendees can develop a marketing plan that keeps them ahead of the two things they can’t control – market conditions and the competition.

Here’s are just a few of the topics I’ll be talking about:

  • How to market to your prospective customers throughout the entire purchase cycle and beyond.
  • Why there is no such thing as bad marketing mediums, just bad marketing messages.
  • How your current advertising does sell cars…for other dealerships.
  • Tips for developing your dealership’s unique selling propositions.
  • How to harness the most under-utilized asset in your company for increased exposure.
  • Why all this means nothing if you don’t track it and monitor it.

PCG, who is presenting the conference, has a fantastic agenda lined up for attendees, and I highly recommend you attend.

Visit today to learn more about the conference and to register today!

Date:May 23, 2016
Time:10:00-11:00 a.m.
Event:Join Me at the Digital Marketing Strategies Conference
Topic:How To Take Charge of Your Marketing and (gasp!) Sell More Cars!
Venue: Napa Valley Marriott Resort & Spa
(707) 253-8600
Location:3425 Solano Ave
Napa, CA 94558
Registration:Click here to register.
More Info:Click here for more information.

#018: Now That’s Autotainment with David Villa [Podcast]

Welcome to Episode 18 of the MarketPunch Podcast! Today I’ll be joined by David Villa, CEO of Imperial Press Direct and the host of Auto Dealer Live.

I wanted to have David on the show so he could tell you all about the Autotainement Network (AN), a podcast resource dedicated to those of us in the automotive industry.

MarketPunch Podcast Episode 18

AN aims to be a content hub for the growing audience of automotive professionals seeking to grow and evolve. When the network launches on January 5th, 2016  there’ll be over a dozen weekly video podcasts for you to enjoy.

I’m honored to be a part of AN with a brand new show called Think Bigger and am looking forward to seeing all the new shows that will be a part of the network.

Enjoy The Show!

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Apple Maps Connect for Car Dealers

Tool designed to get local business data directly into Apple Maps.

Did you know that Apple Maps has a tool for you to claim your local business? Like many of you out there I vaguely remember hearing about it awhile back but quietly tucked it away in the junk drawer of my brain.

It wasn’t until a couple of days ago I stumbled upon it again and walked myself through the process to claim all of our dealerships.

Apple Map Connect for Car Dealers

I can’t believe I hadn’t done this before because let me tell you how painless a process this is. Unlike many other biz listing services out there (*ahem Yahoo*) I was able to knock all 4 of my stores out in a matter of 10 minutes.

I figured I would throw this little thing together for anyone out there who still hasn’t gone through to claim their dealerships in Apple Maps Connect.

#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

With Guest Mike Ambrose co-founder of XYZ

Welcome to Episode 17 of the MarketPunch Podcast! I’m excited for today’s show because I’ll be joined by Mike Ambrose, COO & co-founder of XYZ.

Mike is joining me to talk about three new TLD’s – the .cars .car and .auto domains – and what car dealers need to know about these new domain extensions that were developed specifically for the automotive industry.

.Car .Cars & .Auto domain extensions

I know a lot of you have some questions about these new domains, and that’s why I wanted to have Mike on the show. To answer the most pressing questions, give you ideas on how you could use these domains in your dealership and also tell you how you can reserve a .cars .car or .auto domain today.

As you may have noticed, I recently switched MarketPunch from a .com to a .auto domain extension. In full disclosure, I met Mike at the DrivingSaels Executive Summit and after having a nice conversation about these domains he asked if I’d be willing to join an early adopters program for the .auto domain which I (obviously) did.

During the process of migrating from .com to .auto I realized that Mike would be a great guest to have on the podcast. I hope that by the time you’re done listening to this episode, you’ll have a much clearer understanding of the .cars .car and .auto domains and how you’l be able to use them for your business.

Enjoy The Show!

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