The Automotive Sales Funnel Made Easy Using Video Marketing

Dennis Wagner
8/6/2014

Utilizing video in the dealership is something I’ve been passionate about since I first got in to the car business back in 2008.

In Episode 5 of the MarketPunch Podcast, Joe Senac and I talk about how creating useful and original video content can not only help your dealership ultimately sell more cars, but also help you retain more of your customers.

In his most recent blog post, Dennis Wagner explores how to make the sales funnel easy by using video marketing.

A well-positioned and thorough series of why-buy / why-me and or how-to video can provide your customers with the information they need, so they won’t need to contact you with a huge list of unanswered questions about your product.

As mentioned, 70% of the purchasing decision is made before your customer even communicates with the dealership and, for this reason, bottom of funnel content can also engage customers in the earlier stages. Every feature, nuance or function of your dealership and your daily work routine should be captured on video and available as a resource on your website.

You’ll want to check out the rest of Dennis’ article for his creative insights on how to use video in your dealership today!

How One Video Can Sell One Car in 20 Minutes

What you see below is the first video I ever produced for a customer waaaay back in 2008. I believe this video still serves as a great example of how a Sales Professional, BDC Rep or Internet Manager can harness the power of video to create a connection with a potential customer that will lead directly to a sale.

So you might be wondering, how can  one video sell one car in 20 minutes? Here’s how it happened my very first time and many times after that….

It was a typical day at the Hyundai dealership I was working at in 2008 when I took a phone call from a person who was interested in the 2008 Hyundai Entourage as the next vehicle for her family.

She lived close to 50 miles away from our dealership and flatly declared that she was not interested in coming to inspect the minivan for herself unless it worked with her budget of being less than $400 per month.

Not being put off by the “How much is it?” question, I asked a few more questions of my own to get a better understanding of her needs, collected her contact info including an email address and asked if it was ok to get back with her shortly with more info.

She said “sure” but reminded me, if it was going to be more than $400 a month, not to bother calling back.

Answering Your Questions About Video Production in the Dealership

On Episode 5 of the MarketPunch Podcast, I’ll be joined Joe Senac of Gladhaus Productions and we’ll have a conversation about creating a road-map to video success in your dealership.

Joe and I have worked together producing dealership videos since 2008, and we’ve both come a long way since.

Jason-Stum-LaFontaine-Cadillac-Video

Covering the release of the 2013 Cadillac ATS at LaFontaine Cadillac in Highland, MI.

From shooting our very first video together – a demonstration video that was sent to a customer which directly led to a sale that same day – to creating a highly-regarded web TV show called Beyond The Badge; Joe will freely share his experience when it comes to producing video in your dealership.

In this Episode we’ll cover the different types of videos you can produce, how to use them and what their impacts are, including:

How To Upload Custom Premade Videos To Vine

Since it’s launch in January, Vine has risen to the top of the iTunes charts and six second videos have become a part of our social media world. I’ve seen some pretty creative Vine’s using the cameras built into the iPhone, but I always wondered why there wasn’t a feature that allowed a user to upload custom videos to Vine.

UPDATE August 20, 2014: Vine now supports uploading videos from your camera roll! In the latest update to the Vine iOS App (version 2.5.0) Vine has finally allowed users to directly import existing videos from your phone. No more hacks, 3rd party services or workarounds needed.

When I first heard about Vine, I thought it would be a great platform to share six second teasers or trailers of some of my longer form video content that was already produced, so I was a little disappointed when I downloaded Vine for the first time only to discover that it wasn’t intended to be used that way.

Honestly, I haven’t done much with Vine other than set up my profile since I originally downloaded it….Until now!

After doing a little bit of research, I finally discovered how to work around the system to upload and share a custom premade video to Vine.

So without further ado, here’s how to get a six second video off your computer and in to Vine!