6 Public Speaking Tips Guaranteed to Reduce Your Anxiety

I’m pretty pumped up to let you know that I have the pleasure of speaking at the Digital Marketing Strategies Conference coming up on May 23, 2016 in Napa Valley, California.

While I’m excited for the opportunity to do some public speaking, I have to admit that I’ve been feeling a little rusty as it’s almost been a year since the last time I presented to an audience.

6 Public Speaking Tips Guaranteed to Reduce Your Anxiety

Between you and me, I’m starting feeling a little anxious about the whole thing. It’s not because I’m afraid of crowds or don’t know what I’m doing. It’s just natural for a speaker to experience some anxiety prior to giving a presentation.

When I talk about anxiety in public speaking, there two different types:

The first is the anxiety of putting together a well rounded presentation that engages, educates and entertains an audience. This makes sense because you want to give a great presentation which represents yourself and/or the company you are presenting on behalf of.

For me this type of anxiety usually kicks in 2-3 months before the speaking engagement, and then quickly goes away as I begin working in earnest on my presentation.

The second form of anxiety shows up the hours and minutes prior to taking the stage to address the audience.

Apple Maps Connect for Car Dealers

Tool designed to get local business data directly into Apple Maps.

Did you know that Apple Maps has a tool for you to claim your local business? Like many of you out there I vaguely remember hearing about it awhile back but quietly tucked it away in the junk drawer of my brain.

It wasn’t until a couple of days ago I stumbled upon it again and walked myself through the process to claim all of our dealerships.

Apple Map Connect for Car Dealers

I can’t believe I hadn’t done this before because let me tell you how painless a process this is. Unlike many other biz listing services out there (*ahem Yahoo*) I was able to knock all 4 of my stores out in a matter of 10 minutes.

I figured I would throw this little thing together for anyone out there who still hasn’t gone through to claim their dealerships in Apple Maps Connect.

15 Extremely Useful Websites You’ve (Probably) Never Heard Of

As automotive digital marketers, we’re only as good as the tools in our toolbox. And if you’re like me, you are always looking for cool new tools to use that will make your life easier.

With the Internet being as vast as it is, it shouldn’t be surprising that there are dozens of websites out there that can be extremely useful to folks like you and me – if we only knew they existed.

15 Extremely Useful Websites You've Probably Never Heard Of

The past few months I’ve been on a quest to turn up some of the best undiscovered websites out on the ‘net today so I could ultimately share them with you.

Well kids, I think I’ve gathered enough of these handy websites for now, so lets get right to it. Here are 15 extremely useful websites you’ve probably never heard of but won’t soon forget.

Become a Better Blogger Mega List

Once you begin your quest to Blog to the Future, you’ll quickly find out (if you haven’t already) that blogging ain’t easy and you’re going to need as much help as you can get.

Luckily, the past year I’ve been curating a list of blogging related articles, tips and tricks that I’ve found extremely useful.

Become-a-Better-Blogger-Mega-List-DSES2014

I’m happy to share my mega list with you because I want you to become a better blogger.

I plan on adding to this list as I discover more relevant content, so please add this list to your favorites so you can visit it often.

Build Your Own Content Curation Engine Using IFTTT and Google Drive

We live in a world where there is more content published each day than we could ever possibly consume.

If you think about how much data is produced every minute of every day, you’ll soon find yourself overwhelmed.

Part of our jobs as automotive digital marketers is to sift through all the content to find the right articles, pictures and videos to share with our audience on social media.

So how do you easily find good content to share? You need to build your own content curation engine.

I built mine by harnessing the power of IFTTT and Google Drive.

Build-a-Content-Curation-Engine-IFTTT-Google-Drive

If you don’t know what IFTTT is, it’s a service that lets you create powerful connections with one simple statement: If This Then That.

With IFTTT you can create ‘recipes’ that monitor specific triggers (If This) and then perform a specific action when that trigger occurs (Then That).

To build your own content curation engine, you’ll be creating multiple IFTTT Recipes that monitor RSS Feeds from the likes of CarandDriver.com, MotorTrend.com, Autoblog.com, Jalopnik.com, TFLcar.com, YouTube and others.

When a new article is published from one of these websites that contain a brand-specific keyword, IFTTT will then append a spreadsheet on Google Drive with the Date, Title and URL of that article.

What you’ll end up with is a single spreadsheet that has all the articles for your brand that you can easily sort through, and determine which pieces of content to share on the social media networks of your choice.

New Twitter Profile Layout and Header Image Dimensions

If you haven’t heard, Twitter is rolling out a brand new layout that makes it look a bit more like Facebook and Google+, and less like, well…Twitter.

The new Twitter layout is currently rolling out to all users, however any new accounts will automatically get the new design.

New-Twitter-Layout-Header-Image-Dimensions

Being the impatient sort, I wanted to try out the new design right away so I created a brand-spankin’ new twitter account for the MarketPunch Podcast (click to follow).

I have to say I am quite impressed with the look and feel of the Twitter’s new layout.

Do What The Button Says: Send a Price Quote!

To quote or not to quote, that is the question. And it shouldn’t be. There shouldn’t even be a debate.

The single most prevalent call to action you’ll find on any automotive shopping website is “Get A Quote”. The reality is that the graphic below should speak volumes about shopping online for a car today.

To some it does, but to far too many, it doesn’t.

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Ever since this wacky thing called the Internet came into being, car dealerships have struggled with the notion of sending a price quote via the electronic mail to a customer who asks for one.

6 Valuable Lessons The ‘Royal Oak Christmas House’ Can Teach Us About Digital Marketing

To everyone who visited Marketpunch.auto this year, I want to wish you a Merry Christmas and Happy New Year. If you’re wondering if there’s a story behind the picture you see below – there is.

MarketPunch-Merry-Christmas

The Royal Oak Christmas House has been capturing the imagination of Michigan residents since 1978

 

For those who live in Southeast Michigan, you instantly know what someone is talking about when they mention “that Christmas House in Royal Oak”, lit-up with every Christmas decoration imaginable.

This picture does the display no justice (these are better) but after 35 years the Unger Family, who bedazzles the block at the corner of 12 Mile and Washington each Christmas, will be pulling the plug on their display.

The “Getting Shit Done” Sleep Cycle – By Andrew Torba

Discovered on Medium.com

“How much sleep do I really need anyway?’

As a husband and father of two daughters, who works a 50-60 hours a week for his day job and is currently striving to launch Marketpunch.auto using the available remaining time – sleep is a topic that is often discussed in the Stum Family household.

There just doesn’t seem to be enough time in the day to dedicate to my family, my job and my future.

From a guy who just couldn’t function without 8 hours of sleep, I find my self sleeping less and less the older I get.

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