On November 15, 2016 I had the pleasure of speaking on behalf of DealerInspire at the Kain Automotive Clients and Friends Digital Success Workshop. My presentation called “Don’t Invite the Guests Before the House is Right” highlights the problem of how car dealerships are potentially wasting tens of thousands of marketing dollars if their website isn’t prepared to provide each visitor with the best user experience possible.
The feedback I received from the attendees was overwhelmingly positive, and I wanted to share my presentation with those of you here on MarketPunch who weren’t at the event. While I don’t have live video of my presentation, I do have the live audio I recorded which I’ve synced up with my slide deck in video format for you to enjoy. Check it out the video above or directly on YouTube and let me know what you think!
I’m pretty pumped up to let you know that I have the pleasure of speaking at the Digital Marketing Strategies Conference coming up on May 23, 2016 in Napa Valley, California.
While I’m excited for the opportunity to do some public speaking, I have to admit that I’ve been feeling a little rusty as it’s almost been a year since the last time I presented to an audience.
Between you and me, I’m starting feeling a little anxious about the whole thing. It’s not because I’m afraid of crowds or don’t know what I’m doing. It’s just natural for a speaker to experience some anxiety prior to giving a presentation.
When I talk about anxiety in public speaking, there two different types:
The first is the anxiety of putting together a well rounded presentation that engages, educates and entertains an audience. This makes sense because you want to give a great presentation which represents yourself and/or the company you are presenting on behalf of.
For me this type of anxiety usually kicks in 2-3 months before the speaking engagement, and then quickly goes away as I begin working in earnest on my presentation.
The second form of anxiety shows up the hours and minutes prior to taking the stage to address the audience.
I’m honored to be hosting a workshop at the 2016 Digital Marketing Strategies Conference being held in Napa Valley, CA May 22 – 24, 2016.
During my workshop, How To Take Charge of Your Marketing and (gasp!) Sell More Cars, I’ll discuss the unique challenges associated with marketing a car dealership and how attendees can develop a marketing plan that keeps them ahead of the two things they can’t control – market conditions and the competition.
Here’s are just a few of the topics I’ll be talking about:
- How to market to your prospective customers throughout the entire purchase cycle and beyond.
- Why there is no such thing as bad marketing mediums, just bad marketing messages.
- How your current advertising does sell cars…for other dealerships.
- Tips for developing your dealership’s unique selling propositions.
- How to harness the most under-utilized asset in your company for increased exposure.
- Why all this means nothing if you don’t track it and monitor it.
PCG, who is presenting the conference, has a fantastic agenda lined up for attendees, and I highly recommend you attend.
Visit digitalmarketingstrategies.org today to learn more about the conference and to register today!
I recently had the pleasure of speaking at the 2015 Automotive Social Media Summit hosted by Thought Leadership Summits. Being able to share the stage with fellow car dealers, automotive vendors and OEM representatives was truly a humbling experience.
In my presentation I told the story of how we at the LaFontaine Automotive Group jumped feet first into the world of social media in 2010, and how we initially succeeded only to fail a few years later. I then explain how we rebounded by executing a paradigm shift regarding social media marketing in our dealerships in order to succeed according to the new rules of 2015.
The feedback I received after the presentation was overwhelmingly positive, and I was honored to be able to participate in such an outstanding event.
I’m honored and excited to have been asked to speak at the 2015 Automotive Social Media Summit. Please join me and an amazing group of speakers as we gather for a day to learn and grow with each other.
The Automotive Social Media Summit is a unique event featuring:
- Real expertise on key topics
- Exclusive environment for senior executives
- Strategic and best-practice presentations
- Extensive opportunities for peer-to-peer learning
- Limited sponsor and vendor involvement
- The 5th annual Automotive Social Media Summit is the industry’s only summit focused exclusively on social media.
Hope to see you there!
The following Facebook conversation that recently took place between myself and Brent Wees, Partner and Client Services Director at Glovebox, is based on true events.
BRENT – Hey man, Canadian Digital Dealer 7 is coming up on February 18th & 19th, we’d love it if you’d speak at the event!
ME – Hi Brent…I think you meant to message Karbaum, he’s over there.
BRENT – No seriously, I’m talking about you.
ME – Seriously? That’s awesome! I haven’t been to Canada since….wait…never mind. Any hoo, I’m in! Thanks for the invite!
BRENT – Hold on…you haven’t been to Canada since what?
ME – It was nothing really…I’m sure he’s forgotten all about it.
BRENT – He? Who’s he?!
ME – Hmm? Oh it’s nothing, I swear. Hold on…just sending a quick tweet …What do you want me to speak about?
BRENT – Well we wanted you to talk about how to Blog for your Dealership like you did at DSES in Las Vegas…but….who are you tweeting? Why?!
ME – Just clearing the air 🙂 Looks like we’re good to go!
BRENT – Right on, the gang at the Trillium Automotive Dealers Association is stoked you’re willing to take part (and still allowed in the country apparently)!
ME – I’m stoked too Brent. Looking forward to an amazing event!
I’m honored and excited to have been selected to speak at the most progressive conference in the automotive industry, the 2014 DrivingSales Executive Summit. I’m looking forward to having you join me as we Blog to the Future!