Instagram Ads for Car Dealerships

A Step by Step How-To Guide

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Instagram now has over 300 million members who share more than 70 million photos and videos each day.

Did you know that even if you don’t have an Instagram account for your dealership, you can still run Instagram Ads as long as you have a business Facebook Page!

Instagram Ads for Car Dealers

This among other reasons should be more than enough excuse to get your butt in the Instagram ads game. You can learn more by visiting

In this post I am going to break down the what, why and how in 3 parts.

  1. Instagram Stats
  2. Things you’ll need
  3. How to do it.

Are you ready to learn how to make Instagram Ads for your dealership? Let’s check it out!

Facebook Lead Ads for Car Dealerships

A Step by Step How-To Guide

Facebook is a master when it comes to keeping people on their site for long periods of time, which can present some challenges for us digital marketers.

Especially when one of our main objectives is to get people to click on our ads, visit a landing page and (hopefully) fill out our form thus submitting a lead.

Luckily for us Facebook has launched a new Ads objective that will help us with that exact problem.

Facebook Lead Ads for Car Dealers

With the new Facebook Lead Ads we are still able to capture the information we need from our customers who are interested in what we’re selling all without having to leave the Facebook platform.

Sounds like a Win-Win to me.

I’ve been playing around and building some of the new Facebook Lead Ads for our dealerships in Las Vegas and have put together this step-by-step guide to help you create your own.

How to Verify Your Local Business Facebook Page

Facebook just rolled out a new feature for local business pages that lets you officially verify your page with the official Facebook check mark of approval.

While not a life altering feature, it is a nice little bone that Facebook tossed our way to let potential customers searching for us know that our page is indeed the official page for our dealership.

How to Verify Your Local Facebook Page

By verifying your local business page on Facebook, you’ll:

  • Show up higher in search results to attract more visitors
  • Have a verified badge to let visitors know your Page is authentic
  • Get early access to new features

Talking Social Media in the Dealership on Car Biz Today News

I woke up the other morning to a tweet from Joe Gumm of Car Biz Today letting me know that I was mentioned on the September 21st edition of CBT News.

Needless to say, I was honored and surprised when I tuned in to the episode to discover that I was featured in the opening segment of the show.

The hosts of CBT News, Joe Gumm and Corinne Lillis, were sharing 5 of my 13 Rules For Social Media Success that served as the backdrop for a presentation I gave at the 2015 Automotive Social Media Summit.

#SocialFail Presentation at the TLS Automotive Social Media Summit

I recently had the pleasure of speaking at the 2015 Automotive Social Media Summit hosted by Thought Leadership Summits. Being able to share the stage with fellow car dealers, automotive vendors and OEM representatives was truly a humbling experience.

In my presentation I told the story of how we at the LaFontaine Automotive Group jumped feet first into the world of social media in 2010, and how we initially succeeded only to fail a few years later.  I then explain how we rebounded by executing a paradigm shift regarding social media marketing in our dealerships in order to succeed according to the new rules of 2015.

The feedback I received after the presentation was overwhelmingly positive, and I was honored to be able to participate in such an outstanding event.

Optimize Your Twitter Hashtags with RiteTag

Hashtags. They’re a key component when it comes to your social media marketing efforts. Using the right hashtag can take your tweet from reaching a five hundred people, to reaching five thousand people.

However, the question I often run into when composing a tweet is how do I know which hashtags to use, if any?

Optimize Your Twitter Hashtags with RiteTag

Sometimes it’s fairly obvious, If I’m tweeting about Football, I’ll use the #NFL hashtag. If I want to share something automotive digital marketing related, I’ll use the #automarketing hashtag.

But what about the topics you don’t normally tweet about? Or even better, what if the regular hashtags you use aren’t the most effective ones?

That’s where RiteTag comes in.

27 Resourceful Websites for Automotive Digital Marketers

I’ve had the pleasure lately to speak to a couple of individuals who have recently stepped into a digital marketing role for their dealerships (yes I’m talking about you Kinny and Kristen!), and it took me back to my own beginnings in the field.

I remember what that felt like, do you?


The excitement, the passion, the enthusiasm – all fresh and new to tackle the realm of Social Media, Email Marketing, Online Reputation, SEO & SEM, and so much more for their dealership.

I don’t know how it was for you, but for me trailing right behind that feeling of excitement was the reality that this whole #AutoMarketing business can also be a bit overwhelming.

Luckily for us, there’s no shortage of websites and blogs out there who freely publish useful content to help us continually get better and smarter.

Heck, the reason why I started and the MarketPunch Podcast was simply so I could give back in a small way to the community of people who helped me out along the way.

Over the years I’ve come to rely on a few websites to help keep me on top of my game and in tune with all the latest digital marketing trends.

So whether you are new to the field or are a grizzled veteran, here are 27 websites that have been a valuable resource to me and I hope will be to you as well.

3 Incredible Podcasts Car Peeps Should Be Listening To

As a podcaster it should come as no surprise that I prefer to listen to podcasts instead of music when commuting, working out  or mowing the lawn.

There have been some exciting new podcasts launched recently, and I wanted to share a few of them with you because I think they’re extremely valuable to those of us in the Automotive Digital Marketing realm.


So without any further ado, here are 3 incredible podcasts that car peeps should be listening to:

The-Dealer-Playbook-PodcastThe Dealer Playbook

Hosted by Michael Cirillo & Robert Wiseman
Website | iTunes | Stitcher

About the show: The Dealer Playbook Podcast serves up weekly guests who share their winning secrets with all of us.

Recent guests include:

My thoughts: Michael and Robert do an amazing job at rounding up some of the top names in and outside of the automotive industry.

Unfiltered: Talking Instagram in the Dealership with Aaron Wirtz

I think it’s safe to say that the adoption rate of social media in the automotive digital marketing world is pretty high in 2014. Most dealerships have an active presence on Facebook, Twitter, YouTube and/or Google Plus.

But there’s one social network that just doesn’t seem to have gained the same kind of traction among car dealers as it has among other major brands…Instagram.


Before we move on, take a look at some of these Instagram Analytics:

  • Instagram has over 200 million monthly active users.
  • 100% of Auto manufacturers are active on Instagram.
  • 60 million photos generate 1.6 billion likes on Instagram….EVERY DAY!