#22: Web Tech That Used To Be Expensive That You Can Now Get For Free [Podcast]

With Guest Danny Dover of LifeListed.com

Welcome to Episode 22 of the MarketPunch Podcast! On this episode, I’ll be joined by SEO expert, best selling author and founder of LifeListed.com – Danny Dover! Not only is Danny all of those things, but he’s also a colleague of mine at Launch Digital Marketing and – more importantly – a friend (awwwwh).

I’m always excited when I get a chance to spend some time with Danny because he is full of insight and is always willing to share his knowledge with a knucklehead like me.

MarketPunch Podcast Episode 22 with guest Danny Dover of LifeLIsted.com

With Danny’s background in SEO, you might expect that would be the topic of conversation for this episode of the podcast. Nope! That would have been too easy.

On today’s show we’re talking about web technology that used to be incredibly expensive, that you can now get for free. There is some awesome information in this episode, so let get on with it.

Enjoy The Show!

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#21: .Cars .Car and .Auto Domains – Year One Update [Podcast]

With guest Shayan Rostam of .Cars Domains

Welcome to Episode 21 of the MarketPunch Podcast! On this episode, I’ll be joined by Shayan Rostam, Global Director of Registration Operations for .Cars Domains.

Earlier this month when I was attending the Kain Automotive Clients & Friends Digital Success Workshop, I met up with Shayan and we both agreed now that the .cars .car and .auto domains have been available for almost a year, it would be cool to do a podcast together and see how these domains are being used today.

MarketPunch Podcast Episode 21: .Cars .Car & .Auto Domains

On this episode, Shayan and I talk about how car dealerships and automotive groups are using a .car .cars or .auto domain today, how consumer awareness of these new domain extensions is taking hold, and why you may want to secure a valuable piece of this digital real estate today lest you miss out.

We recorded this episode of the MarketPunch Podcast in the lobby of the 21c Museum Hotel in Lexington, KY – a fascinatiing hotel if you ever get a chance to stay at one. The artwork in the lobby alone is well worth the visit!

Enjoy The Show!

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#20: Is The Grass Greener? With Guest Allyn Hane

Welcome to Episode 20 of the MarketPunch Podcast! On this episode I’ll be joined by Allyn Hane, Digital Marketing Director of the Coastal States Automotive Group.

It’s interesting how life works out sometimes. When I decided to leave the dealership to start working at Launch Digital Marketing, Allyn was working there as the VP of Strategy. But just a few months after I started, Allyn decided to take the opposite-plunge himself and go from the vendor side of the world to the dealership side.

Allyn and I had the chance to catch up face to face at the DrivingSales Executive Summit, and we sat down to talk about our own experiences of going from the dealership to a vendor, and vice versa.

Also, when Allyn isn’t rocking it out for his automotive group, he’s also known as “The Lawn Care Nut“. With a very successful YouTube channel focused on DIY lawn care, Allyn will also share some his best practices for creating engaging video strategies that you can begin using in the dealership today!

Enjoy The Show!

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#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

Welcome to Episode 19 of the MarketPunch Podcast! Today I’ll be joined by David Kain of Kain Automotive to talk about why having a solid automotive digital marketing education is the foundation to your, and your dealership’s, continued success.

If you’re not familiar with David, he’s a lifelong automotive industry enthusiast who along with his 8 brothers and sisters were raised at their family Ford Dealership where he remains a partner today.

Episode 19 of the MarketPunch Podcast - Investing in a Automotive Digital Marketing Education with David Kain

During the Internet boom in 2000 David became a co-founder and COO of FordDirect.com and then started Kain Automotive in 2003 to provide education on all things Digital because he saw the need to assist dealerships with Internet and BDC Operations.

I’m thrilled that David was able to join me on this episode of the podcast as we’re both passionate about providing useful and relevant digital marketing information to those who work in the dealership.

Enjoy The Show!

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#018: Now That’s Autotainment with David Villa [Podcast]

Welcome to Episode 18 of the MarketPunch Podcast! Today I’ll be joined by David Villa, CEO of Imperial Press Direct and the host of Auto Dealer Live.

I wanted to have David on the show so he could tell you all about the Autotainement Network (AN), a podcast resource dedicated to those of us in the automotive industry.

MarketPunch Podcast Episode 18

AN aims to be a content hub for the growing audience of automotive professionals seeking to grow and evolve. When the network launches on January 5th, 2016  there’ll be over a dozen weekly video podcasts for you to enjoy.

I’m honored to be a part of AN with a brand new show called Think Bigger and am looking forward to seeing all the new shows that will be a part of the network.

Enjoy The Show!

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#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

With Guest Mike Ambrose co-founder of XYZ

Welcome to Episode 17 of the MarketPunch Podcast! I’m excited for today’s show because I’ll be joined by Mike Ambrose, COO & co-founder of XYZ.

Mike is joining me to talk about three new TLD’s – the .cars .car and .auto domains – and what car dealers need to know about these new domain extensions that were developed specifically for the automotive industry.

.Car .Cars & .Auto domain extensions

I know a lot of you have some questions about these new domains, and that’s why I wanted to have Mike on the show. To answer the most pressing questions, give you ideas on how you could use these domains in your dealership and also tell you how you can reserve a .cars .car or .auto domain today.

As you may have noticed, I recently switched MarketPunch from a .com to a .auto domain extension. In full disclosure, I met Mike at the DrivingSaels Executive Summit and after having a nice conversation about these domains he asked if I’d be willing to join an early adopters program for the .auto domain which I (obviously) did.

During the process of migrating from .com to .auto I realized that Mike would be a great guest to have on the podcast. I hope that by the time you’re done listening to this episode, you’ll have a much clearer understanding of the .cars .car and .auto domains and how you’l be able to use them for your business.

Enjoy The Show!

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#016: Tips from the #AutoMarketing Pros [Podcast]

6 Useful Tips, Tricks & How Tos that you can use TODAY!

Welcome to Episode 16 of the MarketPunch Podcast! Before I dive right into the show notes, I just have to say I’m excited to be bringing you fresh, new episodes of the show. I hope you’re enjoying listening to the podcast as much as I’ve enjoyed recording them.

I’ve got another special episode of the podcast lined up for you today. Back at the DrivingSales Executive Summit, I was supposed to be doing a 1-on-1 interview with Eric Miltsch. However as we were walking back to his suite to record the show, it spontaneously evolved to become a round table.

MarketPunch Podcast Episode 16 Tips From The Pros

So on this episode of the MarketPunch Podcast, I had the pleasure of sitting around a table with these automotive digital marketing pro’s sharing our creative #automarketing insights that you can use TODAY!

It’s worth noting that I discovered that the more fun you have recording an episode of this podcast, the more difficult it will be to edit. So if you hear the mic get too hot and clip, or someone talk to low where it’s hard to hear – I apologize. The show’s well worth listening to because the content contained within is outstanding. Just wanted to give you a heads up on the audio.

Joining me on the show today is:

Enjoy The Show!

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#015: Talking Social Media Mistakes with Kate Frost [Podcast]

The 5 biggest mistakes car dealers make when using social media.

Welcome to Episode 15 of the MarketPunch Podcast! Hey everybody, I’m excited to be back once again with another fresh episode of the show.

You might recall that I recently attended the the DrivingSales Executive Summit. While I was there I had the chance to sit down and chat with Kate Frost about social media and how we as automotive marketers use it.

5 biggest mistakes car dealers make when using social media

But this interview isn’t your typical convo because we’re talking about the 5 biggest mistakes car dealers make when using social media.

You’re really going to appreciate the info that Kate shares with you so you can avoid making these mistakes as you continue your journey using social media in your dealership.

So if you’re ready, I’m ready. Let’s get down to it and find out what NOT to do when using social media…

Enjoy The Show!

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#014: What We Learned at the DrivingSales Executive Summit [Podcast]

Welcome to Episode 14 of the MarketPunch Podcast! I’m just getting back the DrivingSales Executive Summit in Las Vegas and I’m looking forward to bringing you a very special episode of the show today.

As soon as the final keynote was complete and #DSES officially closed, I gathered up a few friends to chat about what we learned at the show to share with you.

Episode 14 of the MarketPunch Podcast: What We Learned at DSES

Joining me on the podcast you’ll hear today will be:

I truly enjoyed talking with these fine folks and I hope you’ll appreciate our conversation as well.

So if you were at #DSES and want to get our thoughts, or if you didn’t attend and want the inside scoop on what went down – this is the show for you!

Enjoy The Show!

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Rate and Review The MarketPunch Podcast on iTunes and Stitcher

As you might have noticed, the MarketPunch Podcast went away for almost a year, but I’m happy to say that the podcast is back and I’m ready to bring you all-new episodes on iTunes and Stitcher.

I’m proud that I’m able to produce a podcast that gives you creative automotive digital marketing insights that you can use today and I hope you’ve found the podcast to be a valuable resource.

Rate and Review the MarketPunch Podcast on iTunes and Stitcher

Podcasts in general are making a resurgence, and there are some fantastic ones out there that I definitely recommend listening to. The down side to that is that it’s hard to stand out and be discovered without a little help from your friends.