Two years ago I wrote an article covering 27 new top level domains that you should be aware of for your dealership. One of those upcoming TLDs I talked about was the .blog domain extension.
At the time, we didn’t know too much about it other than that it was ‘coming soon’. Well here we are a couple of years later and the curtain just got pulled back revealing the surprising details.
It turns out Automattic – the parent company of WordPress – was the entity that secured the rights to oversee the development and deployment of the .blog top level domain.
Makes perfect sense, doesn’t it? Matt Mullenweg, founder of Automattic explains the move on his personal blog:
If you’ve been following along with me here on MarketPunch for the past couple of years, you know that one of my main passions is blogging in the dealership.
I had the honor to speak about blogging at the 2014 DrivingSales Executive Summit, Canadian Digital Dealer 7 and have dedicated countless hours to creating resources for aspiring bloggers here on MarketPunch.
Once seen as something for the few, it seems the idea of having a genuine blogging presence for your car dealership is gaining more steam as the years go by.
This morning I woke up to a tweet from Joe Gumm of Car Biz Today letting me know that they’d be talking about some recent advice I gave for would-be bloggers in a DrivingSales News article.
One of the things I love most about attending conferences like Canadian Digital Dealer or hanging out in online automotive digital marketing communities is that I get to talk to all kinds of awesome people who do what I do.
We tend to share the same challenges in our jobs and they’re great venues for like minded people to connect. We can teach each other and learn from each other all at the same time.
The questions that I’m asked about most often about by my peers usually has to do with blogging in the car dealership. It’s clearly something I’m passionate about, take great pride in doing and am always happy to talk about.
As you may know, I’m a huge advocate of creating unique and original blog content to separate your car dealership from the competition. And over on FamilyDealBlog.com, the official blog of the LaFontaine Automotive Group, we just wrapped up an amazing 2014.
When looking back on the year, it was quite satisfying to see that we published 105 pieces of original content that generated over 56,000 unique visits to the blog.
Not too shabby!
The past year I’ve also noticed there are a lot more dealerships out there who have gotten serious about blogging and are putting out their own quality content.
I truly believe that we’re about to enter a new era of blogging in the dealership as more and more #AutoMarketing peeps discover the true power of The Force The Blog to drive traffic to their websites and through their doors!
The following Facebook conversation that recently took place between myself and Brent Wees, Partner and Client Services Director at Glovebox, is based on true events.
BRENT – Hey man, Canadian Digital Dealer 7 is coming up on February 18th & 19th, we’d love it if you’d speak at the event!
ME – Hi Brent…I think you meant to message Karbaum, he’s over there.
BRENT – No seriously, I’m talking about you.
ME – Seriously? That’s awesome! I haven’t been to Canada since….wait…never mind. Any hoo, I’m in! Thanks for the invite!
BRENT – Hold on…you haven’t been to Canada since what?
ME – It was nothing really…I’m sure he’s forgotten all about it.
BRENT – He? Who’s he?!
ME – Hmm? Oh it’s nothing, I swear. Hold on…just sending a quick tweet …What do you want me to speak about?
BRENT – Well we wanted you to talk about how to Blog for your Dealership like you did at DSES in Las Vegas…but….who are you tweeting? Why?!
ME – Just clearing the air 🙂 Looks like we’re good to go!
BRENT – Right on, the gang at the Trillium Automotive Dealers Association is stoked you’re willing to take part (and still allowed in the country apparently)!
ME – I’m stoked too Brent. Looking forward to an amazing event!
When I got the good news that I was selected to be a breakout speaker at the 2014 DrivingSales Executive Summit, I’m not too ashamed to admit that a single tear slid down my cheek as I read my acceptance email.
(editors note from Mrs. Stum: if by ‘a signle tear’ Jason he means cried like our one-year old daughter for an hour before finally regaining his composure, then sure, it was a single tear…#NotImpressed)
A single tear of joy to be sure, as this is something I worked long and hard to achieve over the past year.
But as soon as I wiped that solitary tear off my supple cheek, I saw who the other breakout speakers were….and I started to hyperventilate.
As panic set in, I was having quite the Wayne’s World “I’m not Worthy” moment to see my name listed among those who I admire from near and far.
Dare I say it was almost too much for me to handle – I mean c’mon people, this is a veritable list of who’s who in the automotive marketing biz.
On June 9, 2014 I sent in this video application to host a breakout session at the 2014 DrivingSales Executive Summit taking place October 12-14 at the beautiful Bellagio Hotel in Las Vegas.
After weeks of waiting and hyperventilating, I’m happy to announce I just received the great news that I’ve been selected to speak at the most progressive conference in the automotive industry.
I can’t tell you how honored and excited I am for such an opportunity to stand side by side with some of the most respected people in and outside of our industry.
Honestly, if you think I was hyperventilating before, you should see me now!
Let’s Blog to the Future
During my breakout session, I’m going to present the case that the most powerful thing a dealership can do in 2015 is to harness the power of their company blog to drive traffic, generate leads, build connections and improve their SEO.