If you’ve been following along with me here on MarketPunch for the past couple of years, you know that one of my main passions is blogging in the dealership.
I had the honor to speak about blogging at the 2014 DrivingSales Executive Summit, Canadian Digital Dealer 7 and have dedicated countless hours to creating resources for aspiring bloggers here on MarketPunch.
Once seen as something for the few, it seems the idea of having a genuine blogging presence for your car dealership is gaining more steam as the years go by.
This morning I woke up to a tweet from Joe Gumm of Car Biz Today letting me know that they’d be talking about some recent advice I gave for would-be bloggers in a DrivingSales News article.
As you may know, I’m a huge advocate of creating unique and original blog content to separate your car dealership from the competition. And over on FamilyDealBlog.com, the official blog of the LaFontaine Automotive Group, we just wrapped up an amazing 2014.
When looking back on the year, it was quite satisfying to see that we published 105 pieces of original content that generated over 56,000 unique visits to the blog.
Not too shabby!
The past year I’ve also noticed there are a lot more dealerships out there who have gotten serious about blogging and are putting out their own quality content.
I truly believe that we’re about to enter a new era of blogging in the dealership as more and more #AutoMarketing peeps discover the true power of The Force The Blog to drive traffic to their websites and through their doors!
For those who didn’t get a chance to see it LIVE! at the 2014 DrivingSales Executive Summit, here is the audio recording and slide deck to my Blog to the Future breakout session.
Also don’t forget to check out my Ultimate Bloggers Resource Pack before you launch or relaunch your dealership’s blog. It has everything you need to build your content foundation.
Kick back, relax and enjoy!
If you’re going to Blog to the Future for your dealership, one of the biggest challenges you’ll face is determining what content will be most useful and relevant to your audience.
Running a successful blog for your dealership takes more preparation, dedication and participation than just about any other digital marketing strategy that you have.
So how do you prepare so you can make sure you have a steady flow of content to publish to your blog?
There are two things that have helped me immensely when it comes to publishing new content for both my personal & company blogs.
1. Develop a ‘Blog First’ Mentality
As you become intentional about the blogging efforts for your dealership, you’ll start to develop what I call a ‘blog first’ mentality.
What you’ll notice happening is that as you see stories developing in and around your dealership, you’ll naturally start asking yourself “is this something I can blog about?”.
It’s hard to put in to words because for me it was something that just started happening. It’ll happen for you too, when it does, let me know.
Ready to launch or re-launch your company blog? This worksheet will help solidify your content marketing foundation before you begin your journey.
Below you will find a link to the blog worksheet that you can download and fill out as well as a step-by-step guide through each section of the worksheet.
Click Here to download the Launch Your Company Blog Worksheet
If you’ve found this post from a search engine or social media share, this resource is a part of my Ultimate Bloggers Resource Pack that I put together for my Blog to the Future breakout session at the 2014 DrivingSales Executive Summit.
If you haven’t done so already, download the worksheet and let’s get ready to Blog to the Future!
Once you begin your quest to Blog to the Future, you’ll quickly find out (if you haven’t already) that blogging ain’t easy and you’re going to need as much help as you can get.
Luckily, the past year I’ve been curating a list of blogging related articles, tips and tricks that I’ve found extremely useful.
I’m happy to share my mega list with you because I want you to become a better blogger.
I plan on adding to this list as I discover more relevant content, so please add this list to your favorites so you can visit it often.
When I got the good news that I was selected to be a breakout speaker at the 2014 DrivingSales Executive Summit, I’m not too ashamed to admit that a single tear slid down my cheek as I read my acceptance email.
(editors note from Mrs. Stum: if by ‘a signle tear’ Jason he means cried like our one-year old daughter for an hour before finally regaining his composure, then sure, it was a single tear…#NotImpressed)
A single tear of joy to be sure, as this is something I worked long and hard to achieve over the past year.
But as soon as I wiped that solitary tear off my supple cheek, I saw who the other breakout speakers were….and I started to hyperventilate.
As panic set in, I was having quite the Wayne’s World “I’m not Worthy” moment to see my name listed among those who I admire from near and far.
Dare I say it was almost too much for me to handle – I mean c’mon people, this is a veritable list of who’s who in the automotive marketing biz.