#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

With Guest Mike Ambrose co-founder of XYZ

Welcome to Episode 17 of the MarketPunch Podcast! I’m excited for today’s show because I’ll be joined by Mike Ambrose, COO & co-founder of XYZ.

Mike is joining me to talk about three new TLD’s – the .cars .car and .auto domains – and what car dealers need to know about these new domain extensions that were developed specifically for the automotive industry.

.Car .Cars & .Auto domain extensions

I know a lot of you have some questions about these new domains, and that’s why I wanted to have Mike on the show. To answer the most pressing questions, give you ideas on how you could use these domains in your dealership and also tell you how you can reserve a .cars .car or .auto domain today.

As you may have noticed, I recently switched MarketPunch from a .com to a .auto domain extension. In full disclosure, I met Mike at the DrivingSaels Executive Summit and after having a nice conversation about these domains he asked if I’d be willing to join an early adopters program for the .auto domain which I (obviously) did.

During the process of migrating from .com to .auto I realized that Mike would be a great guest to have on the podcast. I hope that by the time you’re done listening to this episode, you’ll have a much clearer understanding of the .cars .car and .auto domains and how you’l be able to use them for your business.

Enjoy The Show!

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MarketPunch Podcast Tip of the Week

Today’s MarketPunch tip of the week comes to you courtesy of Jim Bell from Don Ayres Honda. Jim and I got to hang out for a bit while attending David Kain’s Passport to Automotive Digital Success Conference and that’s when he asked me if I had ever used Cyfe.

I had never heard of it until then, but now I think I’m in love.

Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place,

With Cyfe you can create dashboards to monitor your websites, social media, SEO, sales, analytics, infrastructure and just about anything else you can think of.

The best part is that Cyfe has free forever plan so you can start using it right now! Of course you’ll be slightly limited in the number of dashboards and widgets you can use. But the premium version give you unlimited access to all the tools for only $19 a month. Which is more than affordable in my opinion, especially compared to other enterprise level dashboard apps that are on the market today.

.Cars .Car and .Auto – What You Need To Know

Mike Ambrose COO and Co-founder of XYZ

Back in December of 2013 I wrote an article titled 27 TLD’s Your Dealership Needs to be Aware of which covered the introduction of .cars .car and .auto. Now here we are two years later, and these domains are about ready to become available for purchase.

Mike Ambrose, COO and Co-founder of XYZ joined me on the MarketPunch Podcast to talk about these new domains and share with car dealers everything they need to know about them.

During the interview, Mike and I touch on:

  • Will these new domains have a positive or negative effect on SEO?
  • What automotive companies have already begun using a .cars .car or .auto domain?
  • XYZ’s offer to MarketPunch listeners to complimentary migrate your current domain to a new domain.
  • How car dealers can use these domains in their marketing efforts.
  • How much a .cars .car or .auto domain will cost.
  • Will these new domains cause confusion for those not in the know?

Links Mike Mentioned

A complete guide to migrating your website from .com to .cars .car or .auto

Want to pre-register your preferred .cars .car or .auto domain before they go on sale to the general public? Click Here!


  • December 9, 2015 to January 12, 2016 – Trademark holder period
  • January 20, 2016 – domains become available to the general public for purchase
  • April 4, 2016 – I began tracking the prices of .car .cars and .auto domains to help you fin the cheapest price on one of these new domains.

What do you think about these new domains? Will you be an early adopter when .cars .car and .auto domains become available for sale? Or will you take a wait and see approach before jumping on board? Share your thoughts with me in the comment section below!

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My name is Jason Stum and I wrote this article (seriously…I did!). If you like what you read, please comment and subscribe to MarketPunch.auto. Thanks for visiting!

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  • Volker Jaeckel

    Super Podcast. Definitely will run it with principal here and open up his horizon. As you know every principal or GM always have a sticker shock when presenting a larger $-number. So it is up to the Marketing Guy in the dealership or group to open up conversation and paint the opportunity a dealer would have in the long-run and eventually profiting from it. Love it. Thank you for a great interview and insight, once again. ~VJ

    • Glad you found this episode useful @volkerjaeckel:disqus! There’s definitely a chance here to claim a valuable domain or two using the new extensions. Thanks for tuning in once again!

  • Michael Rodriguez

    I am enjoying the Cyfe product, is what I was looking for. Hopefully my vendor will give me access to our Paid programs so I can track them through Cyfe rather than there dashboard

    • That’s awesome @disqus_LaKd1jaJeq:disqus! And if your vendor isn’t willing to give you access to your paid search campaigns through Ad Words and Google Analytics – that’s a red flag in my book. Let me know how it goes!

  • Michael Rodriguez

    I am enjoying the Cyfe product, is what I was looking for. Hopefully my vendor will give me access to our Paid programs so I can track them through Cyfe rather than there dashboard

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