The Internet is about to get bigger….a lot bigger! In the very near future, 544 new Top Level Domains (TLDs) are going to become available to register with the domain name of you choice.
In Episode 04 of the MarketPunch Podcast, I talked a little about these new TLDs and I think the potential here is so great it was worth dedicating an entire post to the subject.
As I was exploring the list of soon-to-be available TLDs, I identified 27 TLDs that I am going to keep my eye on.
When it comes to registering these new domain names, you can expect a gold-rush mentality from the masses who are looking to claim their stake in this new digital landscape. Because of this, you need to be proactive in your approach to purchasing the domains that represent your dealership.
Although completion to claim certain names will be high, the opportunity to express your creativity with a domain name has never been greater.
Before I get to the list, keep in mind I’m not advocating you buy hundreds of domains and build out a jumble of websites in some misguided effort to manipulate SEO.
I’m merely suggesting you buy the ones that make the most sense for your dealership so you have them if you need them.
So whether you are just looking to protect your brand, or you want to build some great new real estate on the web, here’s 27 news TLDs your dealership needs to be aware of:
.car | .cars | .auto
I would classify these as the most important TLDs to be aware of due to their direct relation to our industry. Here’s where you can claim the name of your dealership as well as have a little fun.
It’s a no-brainer to snag YourDealership.auto(s) & YourDealership.car(s)
You could also try to grab domains with your city and/or state with these three extensions as well.
And don’t be afraid to have a little fun. You never know when you’ll strike up the ultimate marketing promotion and BabyYouCanDriveMy.car is the perfect domain for your promo.
.coupons | .coupon
Once again, YouDealership.coupon(s) seems to be a logical choice.
For these TLDs, I’m thinking creating a specific landing page to associate with your .coupon domains could come in handy.
.deals | .deal | .discount | .sale | .save
If there’s one thing we like as car dealers, it’s deals & sales!
Go hog-wild here and purchase domains with these extensions for your brands that make sense. Think fun and memorable here too.
WhatsThe.deal – DealOrNo.deal – Buick4.sale – WeHaveTheBest.deals – Kick.save (and a beauty!)
.buy | .forsale | .lease | .finance
Some opportunity exists here as well. Again, my mind goes to landing pages or specific use micro-sites.
I see the most potential in .forsale as you can preface that with a Make, Model, CityCars, StateCars, YourDealerCars, and many others.
.store | .shopping | .shop |.market
If you are doing any kind of parts or aftermarket sales online, you could register any of the TLDs above with your branding.
DealerNameParts.store – DealerNameRepair.shop – OnlineCar.shopping – WeDoItAfter.market
Well it was only a matter of time before Black Friday got it’s own domain. This one is pretty self explanatory. Go out and get what you need!
.tires | .vin
The competition in the tire space is so huge, it too got it’s own domain. Show your fixed-ops department some love and register BestPriceOn.tires or something along those lines.
I’m not too sure how I would use .vin, but hey, it’s there if you need it.
.blog | .events
These two just stuck out to me as TLDs with potential depending on how involved you are in the community with events. If you have a dedicated team a Dealership.events domain could make some sense.
I don’t think I’d ever recommend you take your established blog away from it’s current home. But if you are starting a new blog, or have one that’s had little traffic and you want to relocate, a .blog extension might be the way to launch or re-launch your blog.
.sucks | .wtf
Plan on being proactive with these two TLDs. By registering variations of YourDealer.sucks and YourDealer.wtf, you can ensure that those domains won’t fall in to the wrong hands and be used for ill-will.
Ok, this one is just cool. I won’t lie…I’ll probably register a bunch of domain names with the .ninja extension for my own use.
Ok I’m In…How Do I Sign Up?
If you’re like me, you now have dozens of domains you want to register. Now all we have to do is sit back and wait for the TLDs to be released to the public.
Moz.com has an excellent article covering all the details (I highly suggest you check it out) but the short story is that not all 544 TLDs will be released at once because that would just be insane.
The new TLDs will come online in batches beginning in January 2014. The best way to stay up-to-date on when the domains will go on sale is to use a notification service like the ones found on Name.com or GoDaddy.com.
Sign up for either of these services and you’ll get an alert when there’s new information on the specific TLDs you are watching, including release dates and pricing info.
How Much Will the New TLDs Cost?
That’s a very important question. Right now we don’t know, and we won’t know until right before the TLDs go live and are available for sale (you did sign up for a watch list, right?).
It’s suggested that each TLD could have a different pricing model. Some TLDs might be priced at what we’re familiar with today, while some domains may have a premium price tag .
What About SEO?
Once again, for all the known details I’ll refer you to moz.com. Simply put, we don’t know for sure what if any SEO implications there are for these new TLDs.
Here’s what Matt Cutts of Google has to say on the subject:
Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.
If you think you’re going to grab a bunch of relevant domains and it’s going to help you “dominate” search, you’re probably barking up the wrong TLD.
Your mindset should be one of planning and smart marketing so you can use these new domains effectively.
Are you excited for this new opportunity to claim relevant, digital real estate? Is there a specific TLD that you think brings more potential than others? Share your thoughts in the comments below.
Thanks for reading!