Welcome to Episode 22 of the MarketPunch Podcast! On this episode, I’ll be joined by SEO expert, best selling author and founder of LifeListed.com – Danny Dover! Not only is Danny all of those things, but he’s also a colleague of mine at Launch Digital Marketing and – more importantly – a friend (awwwwh).
I’m always excited when I get a chance to spend some time with Danny because he is full of insight and is always willing to share his knowledge with a knucklehead like me.
With Danny’s background in SEO, you might expect that would be the topic of conversation for this episode of the podcast. Nope! That would have been too easy.
On today’s show we’re talking about web technology that used to be incredibly expensive, that you can now get for free. There is some awesome information in this episode, so let get on with it.
Enjoy The Show!
MarketPunch Podcast Tip of the Week
And now for another MarketPunch.auto tip of the…wait…hold on just one second….
It struck me as Danny and I were recording this interview that he was just dishing out tip after tip after tip. In fact Danny puts so many valuable tips out there, that I didn’t want to steal any of his thunder by adding yet another tip in to the podcast.
So for the first time ever, we’re skipping the MarketPunch.auto Tip of the Week and getting right in to the interview with Danny.
Getting Nerdy With Danny
Danny’s favorite thing about technology, is that it breaks down walls. In other industries, things that are the best tend to stay with only the people who can afford them. With technology, it may start out that way, but if the technology becomes useful people can rather quickly have affordable access to it.
For me, I think this point is illustrated quite well in the automotive industry. Think about the technology on our cars today that you’d once only find on high end luxury vehicles. Adaptive cruise control, lane departure systems, rear backup cameras, navigation, touch screen infotainment systems. All of these and more used to come with a high price tag, while now it’s not uncommon to find most of these technological features as standard (or slightly upgraded) equipment on almost every vehicle.
This Episode is NOT Sponsored by Cloudflare (I promise!)
While there are multiple providers of these amazing and free web technologies that Danny talks about in this episode, his favorite provider of these services happens to be Cloudflare.
I just wanted to state for the record, that this episode in not sponsored by Cloudflare nor is Danny associated with them in any way. Danny is simply a fan of their products and solutions and when you’re that passionate about something, it makes sense to want to share it with others. It’s a win / win situation. You and I get to learn something new from Danny, and Cloudflare gets some good ol’ fashioned earned media.
So unless they monitor their Twitter for mentions, routinely check for backlinks or have Google Alerts set up for their brand name, the good people at Cloudflare may never know that we’re talking about them in such positive light 😢
If you’re listening to this podcast, you’re undoubtedly aware of how seriously Google takes site speed – especially on mobile.
Google has stated over and over again how important site speed is to providing a quality user experience. They’ve even gone so far to reward websites that are faster in the form of an organic search rankings boost.
When you think about increasing website speed over a network, there are only three ways you can improve performance.
- You can have your website served from a location closer to the person that’s requesting it.
- Increase the speed of the connection between the server and the user.
- Or you can decrease the size of the data that’s being transferred.
While the first two ways to increase site speed are most often out of your control, option #3 is something that you can implement on your website to improve it’s performance – and that’s through a CDN.
With a CDN your larger files, like images and videos, are hosted on multiple servers that are typically closer to where your users are. Almost every major content provider uses CDN’s to speed up the delivery of their assets.
Because of the great benefit to site speed that a CDN provides, there was a time when having a CDN subscription was quite expensive. Happily though, that has become less of the case.
So if you’re trying to improve your site speed, a CDN is the way to go and Cloudflare happens to provide a free global CDN for you to use!
Having a secure website is essential in this day and age. The technologies that help secure the connections between server and user are SSL & TLS. With this tech, the connection between browser and server are encrypted so prying eyes can’t intercept the data that’s being sent.
In fact, if you’re using public wi-fi and it’s not a secure connection between you and a website, it’s relatively easy for someone to spy on what you’re doing and gain access to any sensitive or private information that’s being transmitted.
But like many technologies, securing your website appropriately used to be rather expensive both in money and server resources.
As you might have guessed though, Cloudflare also offers shared SSL certificates to secure and encrypt the connections on your website as a part of their free plan!
Danny also mentions that Let’s Encrypt is another provider of free, automated and open security certificates.
With the availability of free security certificates, there really is no reason why your website shouldn’t offer a secure and encrypted connection.
There’s a fine line between security and protection, but for the purposes of this conversation Danny wanted to talk about both separately.
You may remember not that long ago Dyn – a DNS provider – was being hit by a DDoS attack which ultimately took down many popular websites like Twitter, Netflix, Spotify and Reddit to name a few.
There’s a massive imbalance of power when it comes to this type of attack because someone who is so inclined (and knows where to look) can essentially carry out a DDoS attack on a domain for as little as $150 – while the effects of the attack could end up costing a victim, such as a financial institution, millions of dollars.
So the question ultimately is, how do you defend against something like this? Luckily there’s an easy way to protect your website, and I’ll give you three guesses who might offer this level of protection? That’s right. Cloudflare!
Having your website up and running 24/7/365 is of the utmost importance for any business. If you’ve ever experienced a website outage, you know how it feels knowing people are trying to visit your website and aren’t able to. Even outages that last just a few minutes can often feel like a lifetime.
An older technology called caching can sometimes help in the event of an outage. Generally, caching takes certain elements of a page and renders them so they don’t need to be reloaded upon request. So theoretically, if your entire website was cached and your main server went down, you could have the cached version of your website served from your CDN for example. That way your website stays up, even when it’s main server is down.
The caveat to this is that cacheing only works for static content. Any content that’s dynamically generated upon page load or content that’s added via a user, such as a comment on a blog post, wouldn’t be available in a cached state.
Acronyms Used in this Episode
If you’re not an acronym nerd like me, here’s what all those crazy abbreviations that we discussed in this episode stand for:
- AMP – Accelerated Mobile Pages
- CDN – Content Distribution Network
- SSL – Secure Socket Layer
- TLS – Transport Layer Security
- HTTPS – Hypertext Transfer Protocol over SSL
- DNS – Domain Name System
- DDoS – Distributed Denial of Service
More About Danny Dover
If you’ve enjoyed listening to Danny on this episode of the MarketPunch Podcast, you’ll want to check out some of Danny’s other ventures and appearances.
Back in 2010, Danny was going through a real rough time and he was looking for a healthy, positive way to continue moving forward through his life.
Looking for insight from others, Danny started asking people to tell him their favorite stories from their life. By blind luck, this turned out to be the best possible question Danny could have asked of someone else.
From the answers he got, he took them and consolidated them into a 150 list of things to accomplish and experiences to have. The list included things like write a book, get a patent, visit Antartica along 147 other awesome ideas.
Danny is quick to point out that this isn’t a bucket list, as the implication is quite morbid, but rather a life list. And with this life list, Danny gave himself the deadline to accomplish all 150 items on or before May 25, 2017.
As of this recording, just five months before his self-imposed deadline, Danny has just two items left on his life list:
- Perform a standing backflip
- Learning to proficiently play piano
Knowing Danny, I have no doubt that he will achieve the last two items on his list without a problem.
To learn more about Danny, his life list and his experiences – it’s all documented on LifeListed.com – check it out!
As I mentioned during the podcast, I had the pleasure of interviewing Danny Dover on the very first episode of Launch Digital Marketing’s Think Bigger show.
The premise of Think Bigger is to help you think beyond today and tomorrow so you can achieve your biggest ambitions. If you have any interest at all in becoming better at what you do personally and professionally, I highly recommend you check the series out. All episodes of Think Bigger can be seen here and the episode with Danny is embedded above.
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