#22: Web Tech That Used To Be Expensive That You Can Now Get For Free [Podcast]

With Guest Danny Dover of LifeListed.com

Welcome to Episode 22 of the MarketPunch Podcast! On this episode, I’ll be joined by SEO expert, best selling author and founder of LifeListed.com – Danny Dover! Not only is Danny all of those things, but he’s also a colleague of mine at Launch Digital Marketing and – more importantly – a friend (awwwwh).

I’m always excited when I get a chance to spend some time with Danny because he is full of insight and is always willing to share his knowledge with a knucklehead like me.

MarketPunch Podcast Episode 22 with guest Danny Dover of LifeLIsted.com

With Danny’s background in SEO, you might expect that would be the topic of conversation for this episode of the podcast. Nope! That would have been too easy.

On today’s show we’re talking about web technology that used to be incredibly expensive, that you can now get for free. There is some awesome information in this episode, so let get on with it.

Enjoy The Show!

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#21: .Cars .Car and .Auto Domains – Year One Update [Podcast]

With guest Shayan Rostam of .Cars Domains

Welcome to Episode 21 of the MarketPunch Podcast! On this episode, I’ll be joined by Shayan Rostam, Global Director of Registration Operations for .Cars Domains.

Earlier this month when I was attending the Kain Automotive Clients & Friends Digital Success Workshop, I met up with Shayan and we both agreed now that the .cars .car and .auto domains have been available for almost a year, it would be cool to do a podcast together and see how these domains are being used today.

MarketPunch Podcast Episode 21: .Cars .Car & .Auto Domains

On this episode, Shayan and I talk about how car dealerships and automotive groups are using a .car .cars or .auto domain today, how consumer awareness of these new domain extensions is taking hold, and why you may want to secure a valuable piece of this digital real estate today lest you miss out.

We recorded this episode of the MarketPunch Podcast in the lobby of the 21c Museum Hotel in Lexington, KY – a fascinatiing hotel if you ever get a chance to stay at one. The artwork in the lobby alone is well worth the visit!

Enjoy The Show!

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On November 15, 2016 I had the pleasure of speaking on behalf of DealerInspire at the Kain Automotive Clients and Friends Digital Success Workshop. My presentation called “Don’t Invite the Guests Before the House is Right” highlights the problem of how car dealerships are potentially wasting tens of thousands of marketing dollars if their website isn’t prepared to provide each visitor with the best user experience possible.

The feedback I received from the attendees was overwhelmingly positive, and I wanted to share my presentation with those of you here on MarketPunch who weren’t at the event. While I don’t have live video of my presentation, I do have the live audio I recorded which I’ve synced up with my slide deck in video format for you to enjoy. Check it out the video above  or directly on YouTube and let me know what you think!

#20: Is The Grass Greener? With Guest Allyn Hane

Welcome to Episode 20 of the MarketPunch Podcast! On this episode I’ll be joined by Allyn Hane, Digital Marketing Director of the Coastal States Automotive Group.

It’s interesting how life works out sometimes. When I decided to leave the dealership to start working at Launch Digital Marketing, Allyn was working there as the VP of Strategy. But just a few months after I started, Allyn decided to take the opposite-plunge himself and go from the vendor side of the world to the dealership side.

Allyn and I had the chance to catch up face to face at the DrivingSales Executive Summit, and we sat down to talk about our own experiences of going from the dealership to a vendor, and vice versa.

Also, when Allyn isn’t rocking it out for his automotive group, he’s also known as “The Lawn Care Nut“. With a very successful YouTube channel focused on DIY lawn care, Allyn will also share some his best practices for creating engaging video strategies that you can begin using in the dealership today!

Enjoy The Show!

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"If you can not do great things, do small things in a great way" -Napoleon Hill

Quotes. They’re all over Facebook, Instagram, and Twitter these days. It’s a never ending stream of wisdom and inspiration scrolling by on my feeds. And yes, I’ve been known to share my fair share of quotables too.

But recently I noticed that I’ve become slightly annoyed by all the quotes I see on social media. It’s quote-overload for sure, but is this really something to be annoyed by?

Probably not. So I had to ask myself why I was annoyed anyway…


#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

Welcome to Episode 19 of the MarketPunch Podcast! Today I’ll be joined by David Kain of Kain Automotive to talk about why having a solid automotive digital marketing education is the foundation to your, and your dealership’s, continued success.

If you’re not familiar with David, he’s a lifelong automotive industry enthusiast who along with his 8 brothers and sisters were raised at their family Ford Dealership where he remains a partner today.

Episode 19 of the MarketPunch Podcast - Investing in a Automotive Digital Marketing Education with David Kain

During the Internet boom in 2000 David became a co-founder and COO of FordDirect.com and then started Kain Automotive in 2003 to provide education on all things Digital because he saw the need to assist dealerships with Internet and BDC Operations.

I’m thrilled that David was able to join me on this episode of the podcast as we’re both passionate about providing useful and relevant digital marketing information to those who work in the dealership.

Enjoy The Show!

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I’m honored to be presenting at the 12th Annual Clients & Friends Digital Success Workshop hosted by David Kain of Kain Automotive this November.

During my session, Don’t Invite the Guests Before the House Is Right, I’ll make the case that your dealership is potentially wasting hundreds of thousands of dollars because your website isn’t equipped to handle, convert and analyze the traffic your marketing generates.

Here are just a few of the topics I’ll cover in my presentation, in no particular order:

  • Website Widgets: Do they help or harm your user experience?
  • Why you need to stop using “intrusive interstitials” aka “crappy popups”
  • How your web platform could be ruining your SEO
  • Tips for analyzing your users behavior
  • Getting the most out of your website analytics
  • Calls to Action: What action do you REALLY want your customer to take?
  • Mobile traffic is about to eclipse 50%, is your website “Responsibly Responsive”?

David Kain has lined up an impressive agenda for attendees, and I highly recommend you attend if you can.

There’s still a limited number of tickets available for the 12th Annual Clients & Friends Digital Success Workshop, and I’m happy to say I can offer you a $100 discount simply by using the Promo Code MarketPunch during registration.

Click here to get your tickets today. Hope to see you in November!

Date:November 15, 2016—November 17, 2016
Time:9:00 a.m.
Event:Kain Automotive 12th Annutal Clients & Friends Digital Success Workshop
Topic:Don't Invite the Guests Before the House Is Right
Venue: 21c Museum Hotel Lexington Kentucky
Location:167 West Main Street
Lexington, KY 40507
Registration:Click here to register.
More Info:Click here for more information.

A New Top Level Domain For Your .Blog

Two years ago I wrote an article covering 27 new top level domains that you should be aware of for your dealership. One of those upcoming TLDs I talked about was the .blog domain extension.

At the time, we didn’t know too much about it other than that it was ‘coming soon’. Well here we are a couple of years later and the curtain just got pulled back revealing the surprising details.

It turns out Automattic – the parent company of WordPress – was the entity that secured the rights to oversee the development and deployment of the .blog top level domain.

.blog top level domain

Makes perfect sense, doesn’t it? Matt Mullenweg, founder of Automattic explains the move on his personal blog:

6 Public Speaking Tips Guaranteed to Reduce Your Anxiety

I’m pretty pumped up to let you know that I have the pleasure of speaking at the Digital Marketing Strategies Conference coming up on May 23, 2016 in Napa Valley, California.

While I’m excited for the opportunity to do some public speaking, I have to admit that I’ve been feeling a little rusty as it’s almost been a year since the last time I presented to an audience.

6 Public Speaking Tips Guaranteed to Reduce Your Anxiety

Between you and me, I’m starting feeling a little anxious about the whole thing. It’s not because I’m afraid of crowds or don’t know what I’m doing. It’s just natural for a speaker to experience some anxiety prior to giving a presentation.

When I talk about anxiety in public speaking, there two different types:

The first is the anxiety of putting together a well rounded presentation that engages, educates and entertains an audience. This makes sense because you want to give a great presentation which represents yourself and/or the company you are presenting on behalf of.

For me this type of anxiety usually kicks in 2-3 months before the speaking engagement, and then quickly goes away as I begin working in earnest on my presentation.

The second form of anxiety shows up the hours and minutes prior to taking the stage to address the audience.