#20: Is The Grass Greener? With Guest Allyn Hane

Welcome to Episode 20 of the MarketPunch Podcast! On this episode I’ll be joined by Allyn Hane, Digital Marketing Director of the Coastal States Automotive Group.

It’s interesting how life works out sometimes. When I decided to leave the dealership to start working at Launch Digital Marketing, Allyn was working there as the VP of Strategy. But just a few months after I started, Allyn decided to take the opposite-plunge himself and go from the vendor side of the world to the dealership side.

MarketPunch Podcast with guest Allyn Hane

Allyn and I had the chance to catch up face to face at the DrivingSales Executive Summit, and we sat down to talk about our own experiences of going from the dealership to a vendor, and vice versa.

Also, when Allyn isn’t rocking it out for his automotive group, he’s also known as “The Lawn Care Nut“. With a very successful YouTube channel focused on DIY lawn care, Allyn will also share some his best practices for creating engaging video strategies that you can begin using in the dealership today!

Enjoy The Show!

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"If you can not do great things, do small things in a great way" -Napoleon Hill

Quotes. They’re all over Facebook, Instagram, and Twitter these days. It’s a never ending stream of wisdom and inspiration scrolling by on my feeds. And yes, I’ve been known to share my fair share of quotables too.

But recently I noticed that I’ve become slightly annoyed by all the quotes I see on social media. It’s quote-overload for sure, but is this really something to be annoyed by?

Probably not. So I had to ask myself why I was annoyed anyway…


#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

Welcome to Episode 19 of the MarketPunch Podcast! Today I’ll be joined by David Kain of Kain Automotive to talk about why having a solid automotive digital marketing education is the foundation to your, and your dealership’s, continued success.

If you’re not familiar with David, he’s a lifelong automotive industry enthusiast who along with his 8 brothers and sisters were raised at their family Ford Dealership where he remains a partner today.

Episode 19 of the MarketPunch Podcast - Investing in a Automotive Digital Marketing Education with David Kain

During the Internet boom in 2000 David became a co-founder and COO of FordDirect.com and then started Kain Automotive in 2003 to provide education on all things Digital because he saw the need to assist dealerships with Internet and BDC Operations.

I’m thrilled that David was able to join me on this episode of the podcast as we’re both passionate about providing useful and relevant digital marketing information to those who work in the dealership.

Enjoy The Show!

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I’m honored to be presenting at the 12th Annual Clients & Friends Digital Success Workshop hosted by David Kain of Kain Automotive this November.

During my session, Don’t Invite the Guests Before the House Is Right, I’ll make the case that your dealership is potentially wasting hundreds of thousands of dollars because your website isn’t equipped to handle, convert and analyze the traffic your marketing generates.

Here are just a few of the topics I’ll cover in my presentation, in no particular order:

  • Website Widgets: Do they help or harm your user experience?
  • Why you need to stop using “intrusive interstitials” aka “crappy popups”
  • How your web platform could be ruining your SEO
  • Tips for analyzing your users behavior
  • Getting the most out of your website analytics
  • Calls to Action: What action do you REALLY want your customer to take?
  • Mobile traffic is about to eclipse 50%, is your website “Responsibly Responsive”?

David Kain has lined up an impressive agenda for attendees, and I highly recommend you attend if you can.

There’s still a limited number of tickets available for the 12th Annual Clients & Friends Digital Success Workshop, and I’m happy to say I can offer you a $100 discount simply by using the Promo Code MarketPunch during registration.

Click here to get your tickets today. Hope to see you in November!

Date: November 15, 2016—November 17, 2016
Time: 9:00 a.m.
Event: Kain Automotive 12th Annutal Clients & Friends Digital Success Workshop
Topic: Don't Invite the Guests Before the House Is Right
Venue: 21c Museum Hotel Lexington Kentucky
Location: 167 West Main Street
Lexington, KY 40507
Public: Public
Registration: Click here to register.
More Info: Click here for more information.

A New Top Level Domain For Your .Blog

Two years ago I wrote an article covering 27 new top level domains that you should be aware of for your dealership. One of those upcoming TLDs I talked about was the .blog domain extension.

At the time, we didn’t know too much about it other than that it was ‘coming soon’. Well here we are a couple of years later and the curtain just got pulled back revealing the surprising details.

It turns out Automattic – the parent company of WordPress – was the entity that secured the rights to oversee the development and deployment of the .blog top level domain.

.blog top level domain

Makes perfect sense, doesn’t it? Matt Mullenweg, founder of Automattic explains the move on his personal blog:

6 Public Speaking Tips Guaranteed to Reduce Your Anxiety

I’m pretty pumped up to let you know that I have the pleasure of speaking at the Digital Marketing Strategies Conference coming up on May 23, 2016 in Napa Valley, California.

While I’m excited for the opportunity to do some public speaking, I have to admit that I’ve been feeling a little rusty as it’s almost been a year since the last time I presented to an audience.

6 Public Speaking Tips Guaranteed to Reduce Your Anxiety

Between you and me, I’m starting feeling a little anxious about the whole thing. It’s not because I’m afraid of crowds or don’t know what I’m doing. It’s just natural for a speaker to experience some anxiety prior to giving a presentation.

When I talk about anxiety in public speaking, there two different types:

The first is the anxiety of putting together a well rounded presentation that engages, educates and entertains an audience. This makes sense because you want to give a great presentation which represents yourself and/or the company you are presenting on behalf of.

For me this type of anxiety usually kicks in 2-3 months before the speaking engagement, and then quickly goes away as I begin working in earnest on my presentation.

The second form of anxiety shows up the hours and minutes prior to taking the stage to address the audience.

Automotive Digital Marketing Acronyms & Abbreviations Defined

A friend of mine recently reached out to me asking if I knew of a website that had a comprehensive list of all the acronyms and abbreviations used in the automotive digital marketing space, as she was unable to find one.

After spending a few minutes doing some Googling, I quickly discovered that there wasn’t a solid resource covering these acronyms that we in the car biz so casually toss about.

Automotive Digital Marketing Acronyms and Abbreviations Defined

So being the good blogger that I am, I decided to take this opportunity to make such a list for my friend and anyone else who ever found themselves wondering what the heck GA or VRP stood for.

So whether you’re an experienced marketer who’s entering the automotive space for the first time or simply new to the car biz in general – here’s the list of automotive digital marketing acronyms you need to know.

Talking Dealership Blogs on Car Biz Today News

If you’ve been following along with me here on MarketPunch for the past couple of years, you know that one of my main passions is blogging in the dealership.

I had the honor to speak about blogging at the 2014 DrivingSales Executive Summit, Canadian Digital Dealer 7 and have dedicated countless hours to creating resources for aspiring bloggers here on MarketPunch.

Once seen as something for the few, it seems the idea of having a genuine blogging presence for your car dealership is gaining more steam as the years go by.

This morning I woke up to a tweet from Joe Gumm of Car Biz Today letting me know that they’d be talking about some recent advice I gave for would-be bloggers in a DrivingSales News article.

Is a Dealership Blog a Worthwhile Endeavor?

DrivingSales News

DrivingSales News recently published an article posing the question if blogging should become an integral part of a dealership’s digital marketing strategy.

I’m honored that I was interviewed for the article and as you might imagine I’m a firm believer in blogging for your dealership. Now truth be told, blogging ain’t easy, but it’s impact is undeniable.

To join the conversation check out the article linked here, and if you’re looking to launch or relaunch your dealership blog, be sure to check out my Ultimate Bloggers Resource Pack – it’s free!

If you missed Episode 1 of Think Bigger, you can check it out here. I was honored to be joined by best selling author and founder of LifeListed.com, Danny Dover.

Danny and I had a great conversation on how to lay the foundation for thinking bigger so you can get on the road to achieving your biggest ambitions.

Check the episode out for yourself and be sure to let me know what you think!